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Search Engine Optimization Technology Center
Ensuring that search engines can crawl and index your rich Internet applications (RIAs)—so that your content can be found by others—is of critical importance to building and maintaining an online presence. While Adobe and the leading search engines are making significant strides in making SWF content more searchable, you can take additional steps now to improve your search ranking positions further.
Note: On June 18, 2009, Google added external resource loading to their SWF indexing capabilities. Learn more
The SEO Technology Center helps explain what the challenges are and provides practical steps, examples, and best practices that you can follow to overcome them.
Flash and SEO: Techniques, issues, and strategies
Jay Middleton and Damien Bianchi (Dec. 14, 2009)
Watch these videos to understand search engine optimization and learn practical steps and best practices for optimizing SWF-based content for search engines.
Interview: SEO and Flash content discussion
Justin Everett-Church (Dec. 9, 2009)
Listen to this Ecommerce Developer interview to learn more about the current state of search engine optimization, as Justin Everett-Church discusses the Flash Player for search engines project and addresses questions about SWF accessibility.
Search engine optimization for Flash
Todd Perkins (Aug. 24, 2009)
Read these chapters to learn best practices for using HTML, CSS, and JavaScript—as well as SWFObject—to build websites with SWF content that will stand tall in search rankings.
Deep-linking with SWFAddress
Lee Brimelow (Apr. 27, 2009)
Learn in this presentation how to use the SWFAddress library to enable direct and deep linking in your SWF file.
Get started
Search optimization techniques for RIAs
Damien Bianchi (Mar. 13, 2009)
Understand the challenges and learn techniques to improve the relevance of your SWF content in search results.
Search optimization checklist for RIAs
Damien Bianchi (Mar. 13, 2009)
Integrate search into the planning stages and production cycles you will encounter when developing RIAs.
Adobe Flash Player version checking protocol
Damien Bianchi (Mar. 13, 2009)
Learn what to watch out for and what techniques to utilize to ensure that search engine spiders can enter your website's front door.
Learn more
Understanding Flash Player for search
Jim Corbett (Dec. 10, 2009)
Watch this presentation to learn about the collaboration between Adobe and Google that allows search engines to index text and discover links from within SWF files.
Enhanced search indexing of SWF content
Adobe (July 1, 2008)
Learn how Adobe is providing optimized Flash Player technology to Google and Yahoo! to enhance search engine indexing of SWF files.
Detecting Flash Player versions and embedding SWF files with SWFObject 2
Bobby van der Sluis (Oct. 15, 2008)
Use the latest embed and detection method that is easy to use, supports web standards, enables alternative content, and offers a comprehensive API for JavaScript developers.
Providing alternative content for SWF files
Bobby van der Sluis (Nov. 10, 2008)
Improve the overall user experience and searchability of your web content by following these simple guidelines.
